Coming soon. Heavyweight cotton, screen-printed slow, made in small lots that sell out before we restock. The merch we'd actually wear.

WHAT'S DROPPING

• Tee — Main Character Energy · oversized, bone, green print · £35
• Tee — Eat Rich. Stay Petty. · boxy, ink, bone print · £35
• Hoodie — Talking Stage · heavyweight, plum, embroidered · £75
• Tote — The Bit · canvas, ink, two-color · £18
• Cap — SD Co. · six-panel, unstructured, low crown · £28

HOW IT WORKS

We screen-print slow, in batches of 100, with a small studio we trust. When they're gone, they're gone. We don't restock the same colourway twice. That's the whole bit.

FIRST DIBS LIST

Drop your email at the bottom of any page and you'll get the link 24 hours before everyone else. No spam. No "we miss you" emails. One drop, one note, one chance.

"If you have to think about whether to buy it, you're not on the list."

WHEN?

Drop 01 lands when Drop 03 of the bars sells through. We don't announce dates. We announce drops. Stay close.

Questions? hello@sugardaddyco.co.uk